In 2018, volume sales of baby and child-specific products continued to be hindered by the pressure of the diminishing birth rate and past currency fluctuations, which led to strong demand for products on offer and discounted items. The unstable currency situation over the review period brought uncertainty to Georgian consumers. The Georgian lari faced several waves of devaluation in 2014, which continued into 2017, and the aftermath was still felt in 2018. In such an import-dependent country as…
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Euromonitor International’s Baby and Child-specific Products in Georgia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. Forecasts to 2023 illustrate how the market is set to change.
Product coverage: Baby and Child-specific Hair Care, Baby and Child-specific Skin Care, Baby and Child-specific Sun Care, Baby and Child-specific Toiletries, Baby Wipes, Medicated Baby and Child-specific Products, Nappy (Diaper) Rash Treatments.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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* Get a detailed picture of the Baby and Child-specific Products market;
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* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years’ experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
TABLE OF CONTENTS
Baby and Child-specific Products in Georgia
LIST OF CONTENTS AND TABLES
the Performance Is Connected To the Currency Situation
the Emerging Baby Skin Care Category Sees the Best Performance
Future Development Will Be Affected by the Low Birth Rate
Two Brands Compete for the Leading Position
International Companies Dominate
the Development of Modern Retail Channels Increases Product Availability
Table 1 Sales of Baby and Child-specific Products by Category: Value 2013-2018
Table 2 Sales of Baby and Child-specific Products by Category: % Value Growth 2013-2018
Table 3 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2013-2018
Table 4 NBO Company Shares of Baby and Child-specific Products: % Value 2014-2018
Table 5 LBN Brand Shares of Baby and Child-specific Products: % Value 2015-2018
Table 6 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2015-2018
Table 7 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2015-2018
Table 8 Forecast Sales of Baby and Child-specific Products by Category: Value 2018-2023
Table 9 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2018-2023
Table 10 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2018-2023
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