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Depilatories in New Zealand Size, Share, Value, and Competitive Landscape 2021-2026

Skin care ingredients such as aloe vera, honey and almond oil, which have natural moisturising characteristics, are entering depilatories including wax strips, post-shave creams and hair removers/bleaches. Since depilatories come into close contact with the skin, these attributes are becoming essential. Veet’s Natural Inspirations range consists of hair removal cream, wax strips and wax with ingredients such as argan oil, aloe vera and grape seed oil. The brand’s new Sugar Wax with Natural Argan..


Euromonitor International’s Depilatories in New Zealand report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Hair Removers/Bleaches, Women’s Pre-Shave, Women’s Razors and Blades.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Depilatories market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Euromonitor International has over 40 years’ experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.



Depilatories in New Zealand
Euromonitor International
June 2019


Skin Care Ingredients Enter Depilatories
Women’s Pre-shave Losing Significance
2-in-1 Products Are Gaining Momentum
Competitive Landscape
Procter & Gamble Strengthens Lead
Reckitt Benckiser Moves Up Rankings Through Innovation
Subscription Model Brings Innovation To Depilatories
Category Data
Table 1 Sales of Depilatories by Category: Value 2013-2018
Table 2 Sales of Depilatories by Category: % Value Growth 2013-2018
Table 3 Sales of Women’s Razors and Blades by Type: % Value Breakdown 2014-2018
Table 4 NBO Company Shares of Depilatories: % Value 2014-2018
Table 5 LBN Brand Shares of Depilatories: % Value 2015-2018
Table 6 Forecast Sales of Depilatories by Category: Value 2018-2023
Table 7 Forecast Sales of Depilatories by Category: % Value Growth 2018-2023
Executive Summary
Blurring Boundaries Between Health, Beauty and Fitness
Beauty Originating From New Zealand Farms
International Brand Owners Remain Dominant With Strategic Acquisitions
New Product Developments Influenced by Transparency and Fitness
Digital Beauty With Digital Solutions




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