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Pet Products in Japan Size, Share, Value, and Competitive Landscape 2021-2026

The character of modern Japanese homes and lifestyles is leading to the increasing prevalence of in-house pets, which is, in turn, driving demand for pet products such as cat litter and toilet sheets. Furthermore, the general rise in consumer hygiene-consciousness is expanding the range of demand to include products such as body towel sheets and nappies.


Euromonitor International’s Pet Products in Japan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Cat Litter, Other Pet Products, Pet Dietary Supplements, Pet Healthcare.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.


Why buy this report?
* Get a detailed picture of the Pet Products market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years’ experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.



Pet Products in Japan
Euromonitor International
June 2019


Increase in In-house Pets Boosts Pet Products
Demand for Higher-value Pet Products
Increasing Interest in Pet Fashion
Competitive Landscape
Unicharm Targets In-house Pets
New Product Targets Demand for Natural Products
Embracing the Iot
Ageing Pet Care Products A Potential Area for Product Development
Category Data
Table 1 Sales of Pet Products by Category: Value 2014-2019
Table 2 Sales of Pet Products by Category: % Value Growth 2014-2019
Table 3 Sales of Pet Healthcare by Type: % Value 2014-2019
Table 4 Sales of Other Pet Products by Type: % Value 2014-2019
Table 5 NBO Company Shares of Pet Products: % Value 2014-2018
Table 6 LBN Brand Shares of Pet Products: % Value 2015-2018
Table 7 Distribution of Pet Products by Format: % Value 2014-2019
Table 8 Forecast Sales of Pet Products by Category: Value 2019-2024
Table 9 Forecast Sales of Pet Products by Category: % Value Growth 2019-2024
Executive Summary
Demographic and Social Factors Leading To Shift in Pet Population
Adding Value Through Segmentation
Unicharm Well-placed
Shifting Distribution Landscape
Cat Food Set To Drive Growth
Market Indicators
Table 10 Pet Populations 2014-2019




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