2018 was a good year for traditional toys and games, with sales surpassing industry expectations, despite a stagnating economic scenario. Having suffered one of the worst strikes in years and only starting to recover from a major economic crisis, traditional toys and games in Brazil was able to bounce back. It was boosted by consumers hitting the toy shops and online stores not only during seasonal occasions, such as Children’s Day, Black Friday and Christmas, but year round, as new featured and..
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Euromonitor International’s Traditional Toys and Games in Brazil report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.
Product coverage: Action Figures and Accessories, Arts and Crafts, Baby and Infant, Construction, Dolls and Accessories, Dress-Up and Role Play, Games and Puzzles, Model Vehicles, Other Traditional Toys and Games, Outdoor and Sports, Plush, Pre-School, Remote Control Toys, Ride-On Vehicles, Scientific/Educational.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Traditional Toys and Games market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years’ experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
TABLE OF CONTENTS
Traditional Toys and Games in Brazil
LIST OF CONTENTS AND TABLES
Traditional Toys and Games Surpasses Expectations in 2018
“wow” Factor To Propel Future Sales of Traditional Toys and Games
Logistics Poses Barrier for Faster Growth in Internet Retailing
Matttel and Hasbro Continue To Lead in Traditional Toys and Games
Retailers Position Their Private Label Lines in the Marketplace
Local Companies Increase Their Participation in Traditional Toys and Games
Table 1 Sales of Traditional Toys and Games by Category: Value 2013-2018
Table 2 Sales of Traditional Toys and Games by Category: % Value Growth 2013-2018
Table 3 Sales of Traditional Toys and Games by Demographic: % Value 2013-2018
Table 4 Sales of Traditional Toys and Games by Licensed vs Non-Licensed: % Value 2013-2018
Table 5 Sales of Traditional Toys and Games by Electronic vs Non-Electronic: % Value 2013-2018
Table 6 NBO Company Shares of Traditional Toys and Games: % Value 2014-2018
Table 7 LBN Brand Shares of Traditional Toys and Games: % Value 2015-2018
Table 8 Distribution of Traditional Toys and Games by Format: % Value 2013-2018
Table 9 Forecast Sales of Traditional Toys and Games by Category: Value 2018-2023
Table 10 Forecast Sales of Traditional Toys and Games by Category: % Value Growth 2018-2023
Table 11 Forecast Sales of Traditional Toys and Games by Demographic: % Value 2018-2023
Table 12 Forecast Sales of Traditional Toys and Games by Licensed vs Non-Licensed: % Value 2018-2023
Toys and Games Gains Traction in 2018, With Further Growth Expected
the “wow” Factor Continues To Drive Growth
International Manufacturers Continue To Lead Traditional Toys and Games, Albeit Toy Leaders Are Losing Share
E-commerce Continues Gaining Share in Toys and Games Sales
Toys and Games Projected To Continue Growing Over the Forecast Period
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