All News

Toys and Games in Brazil Size, Share, Value, and Competitive Landscape 2021-2026

Although the last few years have been hard for Brazil, the country having suffered one of the hardest economic crisis in decades, the toys and games industry was an outlier as it continued to prosper. Picking up speed from the slower, albeit still positive, growth rates in the last two years, toys and games experienced a more optimistic scenario in 2018, with categories such as scientific/educational, dolls, action figures model vehicles posting above-average growth rates in traditional toys and..


Euromonitor International’s Toys and Games in Brazil report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Traditional Toys and Games, Video Games.


Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Toys and Games market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years’ experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.




Toys and Games in Brazil
Euromonitor International
June 2019


Executive Summary
Toys and Games Gains Traction in 2018, With Further Growth Expected
the “wow” Factor Continues To Drive Growth
International Manufacturers Continue To Lead Traditional Toys and Games, Albeit Toy Leaders Are Losing Share
E-commerce Continues Gaining Share in Toys and Games Sales
Toys and Games Projected To Continue Growing Over the Forecast Period
Market Data
Table 1 Sales of Toys and Games by Category: Value 2013-2018
Table 2 Sales of Toys and Games by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Toys and Games: % Value 2014-2018
Table 4 LBN Brand Shares of Toys and Games: % Value 2015-2018
Table 5 Distribution of Toys and Games by Format: % Value 2013-2018
Table 6 Forecast Sales of Toys and Games by Category: Value 2018-2023
Table 7 Forecast Sales of Toys and Games by Category: % Value Growth 2018-2023
Summary 1 Research Sources
Traditional Toys and Games Surpasses Expectations in 2018
“wow” Factor To Propel Future Sales of Traditional Toys and Games
Logistics Poses Barrier for Faster Growth in Internet Retailing
Competitive Landscape
Matttel and Hasbro Continue To Lead in Traditional Toys and Games
Retailers Position Their Private Label Lines in the Marketplace
Local Companies Increase Their Participation in Traditional Toys and Games



[email protected]

+44 203 500 2763

+1 62 825 80070

971 0503084105