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Global Alcoholic Drinks Market Size, Share, Value, and Competitive Landscape 2021

Consumption of alcoholic drinks is totally forbidden according to Islamic law and the Iranian government totally supports this. The law has given non/low alcohol beer a significant chance for growth as this can be regarded as the only available legitimate drink in the alcoholic drinks market in the country. A diverse range of products in different flavours and packaging formats which were launched over the last 10 years to 2015 played a major role in the rapid development of per capita consumpti…


Euromonitor International’s Alcoholic Drinks in Iran report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2011-2015), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Beer, Cider/Perry, RTDs/High-Strength Premixes, Spirits, Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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Why buy this report?
* Get a detailed picture of the Alcoholic Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Euromonitor International has over 40 years’ experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


Executive Summary
A Complete Ban on the Production and Consumption of Alcoholic Drinks Means Non/low Alcohol Beer Is the Only Available Category in the Country
the More Stable Economic Situation Leads To A Better Performance in 2015
Behnoush Iran Remains the Leading Supplier
the Complete Prohibition on Alcohol Means That No Specialist On-trade Outlets Such As Pubs and Bars Are Available in Iran
A Promising Performance Expected Over the Forecast Period
Market Background
Taxation and Duty Levies
Table 1 Taxation and Duty Levies on Alcoholic Drinks 2015
Table 2 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Categories 2015
Table 3 Selling Margin of a Typical Beer Brand in Retail Channel Which Uses Wholesalers 2015
Table 4 Selling Margin of a Typical Beer Brand in Retail Channel Which Does Not Use Wholesalers 2015
Operating Environment
Contraband/parallel Trade



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