Coronavirus (COVID-19) has had a positive impact on retail sales of sweet spreads in Italy. In 2019, overall sales dipped in volume terms, but rose slightly in current value terms. Over 2020 as a whole, retail sales are set to increase strongly across categories. Italian consumers often breakfast outside the home in bars close to their home or on the way to or close to their workplace. The lockdown introduced to stem the spread of the virus, leading to at-home working and studying and the closur…
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Euromonitor International’s Sweet Spreads in Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2015-2019, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2024 illustrate how the market is set to change.
Product coverage: Chocolate Spreads, Honey, Jams and Preserves, Nut and Seed Based Spreads.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Sweet Spreads market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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Table of Contents
Coronavirus (COVID-19) boosts retail sales of sweet spreads at the expense of foodservice as consumers shift breakfast consumption from bars to the home
Healthy eating trend boosts nut and seed based spreads and honey, while chocolate spreads benefits from residual desire for indulgence in stressful times
Barilla’s new Pan di Stelle Crema leverages mainstream positioning, a strong brand name and free from palm oil attribute to step up challenge to Ferrero’s Nutella
RECOVERY AND OPPORTUNITIES
Positive but slower retail sales growth anticipated as COVID-19 drivers likely to weaken with the return to work, study and social norms
Manufacturers need to respond to the growing demand for healthier and more premium options in jams and preserves and honey to lure consumers
Indulgence, premiumisation and healthier ingredients to push sales of chocolate spreads and nut and seed based spreads
Table 1 Sales of Sweet Spreads by Category: Volume 2015-2020
Table 2 Sales of Sweet Spreads by Category: Value 2015-2020
Table 3 Sales of Sweet Spreads by Category: % Volume Growth 2015-2020
Table 4 Sales of Sweet Spreads by Category: % Value Growth 2015-2020
Table 5 Sales of Jams and Preserves by Leading Flavours: Rankings 2015-2020
Table 6 NBO Company Shares of Sweet Spreads: % Value 2016-2020
Table 7 LBN Brand Shares of Sweet Spreads: % Value 2017-2020
Table 8 Distribution of Sweet Spreads by Format: % Value 2015-2020
Table 9 Forecast Sales of Sweet Spreads by Category: Volume 2020-2025
Table 10 Forecast Sales of Sweet Spreads by Category: Value 2020-2025
Table 11 Forecast Sales of Sweet Spreads by Category: % Volume Growth 2020-2025
Table 12 Forecast Sales of Sweet Spreads by Category: % Value Growth 2020-2025
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