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Market Research Company, We Have a Varied Client Base Across Various Industries

Being a market research company, we have a varied client base across various industries. About 4000 stores are covered every month for in-store research. We lead Retail execution checks for multiple categories for large FMCG clients, with the most recent one being a launch study for a Global Nutrition client. The country nor the system was much prepared for e-learning. Disrupted internet connection is a major issue faced during online classes, whereas lessons at home on digital platform is not fun at all

Could you please tell the online platform(s) on which he/she enrolled in? 32 percent of all interviewed had their wards, enrolled in some course. In response to the pandemic and isolation measures course providers are offering various learning content. Children have enrolled in many online courses where 36% of the children, have enrolled in Udemy classes, 30% in Swayam classes followed by Coursera, edureka, etc.

Market Xcel for Qualitative Data Analysis Simple:- https://market-xcel.com/qualitative-data-analysis-research.html

If you wish to have extraordinary traffic and conversions, then our PPC management services can be trustworthy for you. Our incredible team of PCC experts knows the A to Z of PPC and can ensure better marketing results for you.

To understand the perspective and the changing lifestyle due to Covid, we at MX conducted 3075 interviews across the four zones of the country. The survey was conducted pan India targeted at respondents above 18 years of age. The representation is the natural fall. However, there are substantial numbers in each cell to draw valid conclusions.

The country nor the system was much prepared for e-learning. Disrupted internet connection is a major issue faced during online classes, whereas lessons at home on digital platform is not fun at all

Could you please tell the online platform(s) on which he/she enrolled in? 32 percent of all interviewed had their wards enrolled in some course. In response to the pandemic and isolation measures, course providers are offering various learning content. Children have enrolled in many online courses where 36% of the children have enrolled in Udemy classes, 30% in Swayam classes followed by Coursera, edureka, etc.

To understand the perspective and the changing lifestyle due to Covid, we at MX conducted 3075 interviews across the four zones of the country. The survey was conducted pan India targeted at respondents above 18 years of age. The representation is the natural fall. However, there are substantial numbers in each cell to draw valid conclusions.

The country nor the system was much prepared for e-learning. Disrupted internet connection is a major issue faced during online classes, whereas lessons at home on digital platform is not fun at all

Contact US

Market Xcel Data Matrix Pvt Ltd
16, LGF, Sant Nagar,
New Delhi – 110065, India
Tel: +91 11 42343500
Company: [email protected]
Company Teams: [email protected]
website: www.market-xcel.com

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The Market Xcel Houses a Computer Assisted Telephone Interviewing (CATI) System to Conduct Sophisticated Research In 2021-2023

Market Xcel Houses a Computer Assisted Telephone Interviewing (CATI) System to Conduct Sophisticated Research Computer Assisted Telephone Interviewing (CATI) system to conduct sophisticated, large-scale telephone surveys for our clients. The system facilitates the timely completion of surveys and makes data available upon completion of each survey and allows our highly qualified interviewers to remain focused on collecting quality data.

Our survey managers implement quality control measures by monitoring the progress of interviewers from remote supervisor stations. Interviewer productivity reports are generated regularly and are used to determine interviewer training needs.

We have responsiveness to your desire in field research studies – small ad-hoc to regular tracking.

Simple Report PDF: https://www.market-xcel.com/data-collection-techniques-and-research.html

Industrial Research

Studies conducted on: Voice of consumer, communication testing, preference, evaluating prescription pattern and drug efficacy,etc.

Retail

Studies conducted on: Price benchmarking, promos, indexing, mystery audit, feasibility, catchment profiling,etc.

Food & Beverage

Studies conducted on: Blend test, product test, usage and attitude, SKU stocking patterns across retail formats,etc.

Media

Studies conducted on: Content and character evaluation, brand image, usage and attitude, ideation research, cues to communication, consumer connect, home immersions, gang-survey, feel the pulse,etc.

Education& Social Research

Studies conducted on: Market sizing, course content evaluation, evaluating service parameters, communication testing, barrier analysis – understanding cultural mindsets, assumptions and processes,etc.

Contact US

Market Xcel Data Matrix Pvt Ltd
16, LGF, Sant Nagar,
New Delhi – 110065, India
Tel: +91 11 42343500
Company: [email protected]
Company Teams: [email protected]
website: www.market-xcel.com

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Market Xcel 2021 Instituted a Specialized Big Data Wing To tap into the opportunities presented by Big Data Analytics Indian

Instituted a Specialized Big Data Wing To tap into the opportunities presented by Big Data Analytics Indian Market Xcel 2021 we have instituted a specialized Big Data wing. The team consists of experienced data scientists and consultants who have vast experience in deciphering patterns stored within the Big Data by using smart analytics. Various techniques of data analysis that are employed to analyze and understand the data for predictive modelling are.

Simple Data Reports: https://www.market-xcel.com/data-collection-techniques-and-research.html

That’s where Market Xcel pitches in using analytics in formulating effective business strategies or taking fact-based decisions, to attain maximum benefits.

Big data Analytics has massive implications different organisations are using it, ranging from Sports to governance, retail to science, technology to medicine; and it has proved to be the winning card by yielding smart predictions.

Types of Analysis Undertaken

Our team is equipped with a sharp analytical acumen and can support clients for all their varied challenges, requiring basic or high end analytical capabilities. We are capable of crunching big data to provide useful information about advanced analytics, performance management, business intelligence or simply information management.

It is our belief that any data is as good as insights and findings and hence we have developed strict protocols and processes to collect good quality data. We train our resources thoroughly on various aspects of data collection, which includes the Do’s and Don’ts, and the various terminologies used in MR. We emphasize on understanding the questionnaire well and ensure that our team knows the subject at discussion in detail.

In-house pool of interviewers

Market Xcel has an efficient pool of experienced in-house resources, unlike other MR companies. This is our core strength as being a part of the in-house team, the interviewers have affinity to us only. Our team is trained to interview audiences across profiles.

Running PPC ADS  For Your Business

If you wish to have extraordinary traffic and conversions, then our PPC management services can be trustworthy for you. Our incredible team of PCC experts knows the A to Z of PPC and can ensure better marketing results for you.

A business cannot hope to attain magical success without having online presence. A website is the first step to establish your brand online. Hence, we help you to take the first step right by creating websites that meet global standards in all aspects. You can expect all-new designs and fantastic technical work from our web designers.

Contact US

Market Xcel Data Matrix Pvt Ltd
16, LGF, Sant Nagar,
New Delhi – 110065, India
Tel: +91 11 42343500
Company: [email protected]
Company Teams: [email protected]
website: www.market-xcel.com

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The Field of Social Research Market Xcel in India That Provides Holistic Services 2021

The Field of Social Research Market Xcel in India That Provides Holistic Services 2021 Based on the execution of the assigned projects and the quality standards that we adhere to, our clients view us as a credible company for social research in India that provides holistic services in the field of social research. We adopt quality designs coupled with a thorough and detailed execution, following International Standards and Best Practices. We use various sampling approaches in our studies: To tap into the opportunities presented by Big Data Analytics, we have instituted a specialized Big Data wing. The team consists of experienced data scientists and consultants who have vast experience in deciphering patterns stored within the Big Data by using smart analytics. Various techniques of data analysis that are employed to analyze and understand the data for predictive modelling are:-

  • Hypothesis testing
  • Correlation and Regression analysis
  • Data modeling to visualize and condense vast patterns
  • Linear models
  • Segmentation and Clustering
  • Text Mining
  • ARIMA modeling

We provide impeccable social media service to enable you reach your target audience at a fast pace like never before. We have a team of social media that belongs to the social media generation, and is well aware of what clicks on social media through its vast experience and knowledge.

Why choose Market Xcel for Research :- https://market-xcel.com/market-research-company.html

SEO Services

In the times when every organization is promoting online and attracting customers on their websites, we don’t want you to lag behind your competitors. Our terrific team of SEO experts provides you holistic SEO solutions and enables you to generate more leads and web traffic.

PPC Management Services

Running PPC ads always pays well for your business. If you wish to have extraordinary traffic and conversions, then our PPC management services can be trustworthy for you. Our incredible team of PCC experts knows the A to Z of PPC and can ensure better marketing results for you.

We have worked on several social research projects with prestigious names like the Futures Group International, Ministry of Consumer Affairs, Public Health Foundation of India, Ministry of textiles, Saksham, MSI, Intermedia, A2F Consulting & CLASP

Contact US

Market Xcel Data Matrix Pvt Ltd
16, LGF, Sant Nagar,
New Delhi – 110065, India
Tel: +91 11 42343500
Company: [email protected]
Company Teams: [email protected]
website: www.market-xcel.com

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Qualitative Data Analysis Research – We provides data analysis in qualitative method including primary data Collection

Data Analysis in Qualitative Research Techniques

Market Xcel has vast experience in providing qualitative data analysis services, in India and several other countries. We use technical methods (such as statistical content analysis) to determine the significance of findings, and also rely on thoughtful reflection of the same. Our teams of experienced professionals have been working in the field of data analysis in qualitative research for a long time and therefore, have comprehensive knowledge about working in various sectors and markets.

Qualitative Research and Analysis
Qualitative Research

essentially deals with understanding experiences and attitudes of community, and its methods answer questions about the ‘what’, ‘how’ or ‘why’ of a phenomenon rather than ‘how many’ or ‘how much’. It helps in providing insights and generating hypotheses that can then be tested by quantitative methods.

Qualitative Data Analysis

involves processes like coding (open, axial, and selective), categorising and making sense of the essential meanings of the phenomenon. The analysis of qualitative research involves understanding the big picture by using the data to describe the phenomenon and what this means. Our Researchers are equipped in generating insights by identifying and labelling or coding data that is bespoke for each research.

How We Assist

We assist our clients in various facets of data collection research and analysis of qualitative data, using our years of experience in the qualitative research domain.

Sampling

We help you choose the most cost-effective sampling techniques, sample size and methodologies.

Recruitment/Moderation/ Methods

Qualitative recruitment of studies coupled with moderation is undertaken through our in-house experienced pool of resources through various methods. The offerings are spread across the following : –

  • Focus Groups
  • Mini-Groups
  • In-depth Interviews (F2F and Telephonic)
  • Observation Techniques
  • Bulletin Board Groups
  • On-line Groups
  • Paired Interviews & Triads
  • Ethnographies
  • Moderation (In house & Senior consultants)
  • Multilingual Moderators
  • Simultaneous translators
  • Audio Videotaping / viewing/streaming

Our recruitments quality norms are well established which ensure screening of repeat respondents thereby leading to effective outcomes for our clients.

Interviewers

Our pan-Indian presence and network of in-house interviewers facilitates direct interaction with the Target Audience. Their expertise ensures excellent rapport with potential participants.

Peripheral Support

We felicitate and arrange for good quality venues and offer all logistics support within the purview of the project.

Delivery

Post data collection, we organize the data in sync with our project objectives and compile the analytical summary & full report of the project. The same along with the Moderator’s Note are then presented to the client.

Contack US

Market Xcel Data Matrix Pvt Ltd
16, LGF, Sant Nagar,
New Delhi – 110065, India
Tel: +91 11 42343500
Company: [email protected]
Company Teams: [email protected]
website: www.market-xcel.com

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Covid-19 Business Continuity Preparedness Audits, With Lockdown Restrictions Being Eased in India

Covid-19 Business Continuity Preparedness Audits

With lockdown restrictions being eased in India, every business is facing a set of dilemmas and questions to get accustomed to the new normal. The resumption of operations is critical for survival even during the pandemic and business are tailoring their continuity plans to the specific challenges posed by such communicable diseases.

Market Xcel, being an insight industry leader, is ready with the answers by offering practical solutions to companies for engaging their eco system and restoring customer’s as well as employees’ confidence. We understand the criticality of the situation and offer services customized around Monitoring and Measuring the preparedness of businesses for successful continuation of work.

SCOPE

To resume operations, it is a must for businesses to follow the specific measures and guidelines recommended by the government and relevant associations, and adjusting them according to the risk levels. Market Xcel, with its years of experience in auditing, can help by measuring and auditing whether the businesses are in compliance with such advised guidelines, and indicate their chances of successful continuation.

Business Preparedness Audits

Market Xcel conducts audits as either pre-informed audits to understand the level of clarity on protocols within the different layers of organization; and/or as a mystery audit to review and measure the adherence to the laid protocols.

Assessment Criteria

We benchmark compliance with the latest prevailing guidelines issued by the authorities; mandated by the management and best practices in the interest of business, employees and customers. The assessment criteria are pivoted around preventive measures, performance metrics, social hygiene, social distancing and others to provide a holistic overview of the present condition.

We then analyze and synthesize the audit scores to determine the gap areas which then become critical plug points for the businesses.

WHO NEEDS SUCH AUDITS & WHY?

Even a small issue can dent the goodwill of a business in a major way. Hence, it’s prudent for businesses to be prepared and disease proof than being sorry. The need for such inspections by a third party like us is thus accentuated by the following factors:

  • Integral for business continuity and success.
  • One lapse may tarnish the business image and continuity.
  • Shall offer assurance on safety and offer reassurance.
  • Shall restore and reinforce the confidence of the team and customers.
  • Will highlight gaps in the process and laid protocols.

You need it, if you are in any of the following business

Retail: FMCG Outlets, Durables Shops, Auto Service Stations, Auto Showrooms, Fuel Stations, Salons & Parlors, Spas, etc.

Services: Warehouse, Courier Company, Delivery, Transport – Bus or cab aggregator, etc.

Food: Restaurants, Ice Cream Parlors, Coffee Shops & Patisseries, Eateries, etc.

Recreations: Theme Parks, Theatres, Banquets, Sports and Recreational Facilities, Banquets, Gymnasiums, etc.

Institutions: Offices, Facilities – Manufacturing or Storage, Malls, Cinema halls, Schools, Colleges, etc.

WHY MARKET XCEL FOR COVID PREPAREDNESS AUDITS?

Market Xcel has a team of more than 300 trained auditors in 50 Indian cities, equipped with the experience of conducting Retail & Establishment Audits of more than 15000 Shops and Establishments every month. Our auditors are trained specifically to suit different businesses.

We strictly follow the best practices related to personal hygiene and social distancing. A standard health check protocol is religiously conducted to ensure that they are healthy and do not carry any risk of spreading the contamination.

Contack US

Market Xcel Data Matrix Pvt Ltd
16, LGF, Sant Nagar,
New Delhi – 110065, India
Tel: +91 11 42343500
Company: [email protected]
Company Teams: [email protected]
website: www.market-xcel.com

Write/Talk to us and we will be more than happy to service your needs. Get in touch with us at +91 11 42343500 or [email protected]

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Market Xcel for Computer Assisted Telephone Interviewing (CATI) Research Company

Market Xcel for Computer Assisted Telephone Interviewing (CATI)?

Market Xcel houses a Computer Assisted Telephone Interviewing (CATI) system to conduct sophisticated, large-scale telephone surveys for our clients. The system facilitates the timely completion of surveys and makes data available upon completion of each survey and allows our highly qualified interviewers to remain focused on collecting quality data.

Our survey managers implement quality control measures by monitoring the progress of interviewers from remote supervisor stations. Interviewer productivity reports are generated regularly and are used to determine interviewer training needs.

We have responsiveness to your desire in field research studies – small ad-hoc to regular tracking.

  • 35 CATI Work Stations expandable up to 100
  • Individual Telephone Lines upto100
  • Dedicated Server
  • Power backup for uninterrupted power supply
  • Dedicated IT support for quick troubleshooting
  • Dedicated leased line for uninterrupted speed
  • 100% call recording capabilities
  • Domestic: Language capabilities of 10 Indian Language speaking Interviewers
  • International: English speaking population and we are also upgrading to conduct surveys in other foreign languages
Computer Assisted Telephone Survey in India (CATI Survey)
  • Pilot surveys before starting field work
  • Fieldwork set up within 3 days
  • Outbound services across the globe
  • Record all telephone interviews to control field work performance
  • Real time results
  • Lower Cost
  • 24×7 facility
  • Global coverage

Contack US

Market Xcel Data Matrix Pvt Ltd
16, LGF, Sant Nagar,
New Delhi – 110065, India
Tel: +91 11 42343500
Company: [email protected]
Company Teams: [email protected]
website: www.market-xcel.com

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Market Xcel Quantitative Data Analysis Technique – Most Quantitative Fieldwork Uses Qualitative Data Collection Techniques for Market Research Including Synthesizing Data

Why choose Market Xcel for Quantitative?

Market Xcel has tremendous knowledge and experience in providing quantitative data analysis services on a global level. Our experts have been working in the field of data analysis in quantitative research for years and are well skilled in their understanding of the market scenario. We understand that each industry has its own unique market dynamics, techniques and challenges. Accordingly, we provide clients with a wide range of data collection techniques and methodologies that provide vital market information to the clients and address industry specific issues.

We take pride in havingworked with reputed clients across various verticals and have conducted multifarious studies: –

Automotive

Studies conducted on: Satisfaction, communication testing, preference, product features evaluation,etc.

Healthcare & Pharmaceuticals

Studies conducted on: Voice of consumer, communication testing, preference, evaluating prescription pattern and drug efficacy, etc.

Information & Technology

Studies conducted on: Understanding budget spends, brand share, communication testing, idea testing,etc.

Telecom

Studies conducted on: Satisfaction research, brand image, usage and attitude, mobile application research, network evaluation, retailer satisfaction,etc.

FMCG

Studies conducted on: Sensory research, product test, brand image, usage and attitude, idea validation, research, segmentation research, cues to communication,etc.

Industrial Research

Studies conducted on: Voice of consumer, communication testing, preference, evaluating prescription pattern and drug efficacy,etc.

Retail

Studies conducted on: Price benchmarking, promos, indexing, mystery audit, feasibility, catchment profiling,etc.

Food & Beverage

Studies conducted on: Blend test, product test, usage and attitude, SKU stocking patterns across retail formats,etc.

Media

Studies conducted on: Content and character evaluation, brand image, usage and attitude, ideation research, cues to communication, consumer connect, home immersions, gang-survey, feel the pulse,etc.

Education& Social Research

Studies conducted on: Market sizing, course content evaluation, evaluating service parameters, communication testing, barrier analysis – understanding cultural mindsets, assumptions and processes,etc.

BFSI

Studies conducted on: Communication testing, product feasibility research, service evaluation at various touch points, satisfaction research, usage and attitude,etc.

Real Estate & Property

Studies conducted on: Feasibility research, demand-supply measurement, demand for green housing, product off-take, city profiling, product mix,etc.

Social Rural

Studies conducted on: Situational Analysis, Needs Assessment, Program Impact Evaluation, Baseline, Midline, Endline Studies, Rapid Assessment, Perceptual mapping, Services or Target Segment Mapping Studies, etc.

Banking & Finance

Study conducted on: Communication testing, product feasibility research, service evaluation at various touch points, satisfaction research, usage and attitude, etc.

Fieldwork

In market research, extensive data collection happens in quantitative which is termed as fieldwork. The data may be collected from any spectrum and stratum in society. It may be from a B2B audience or B2C audience.

Research Formats

Depending on the research type and client’s requirements, we conduct our research in various formats:-

  • Multi-Category Studies
  • Personal Interviews
  • Tracking
  • Central Location tests
  • Self-Administered
  • In Home Usage Studies
  • Internet Surveys
  • Clinics

Analysis of Quantitative Data

We have a team of experts to analyze the quantitative data and generate insights meaningful for the business. We have hands on experience in undertaking various forms of data analysis : –

  • Normative data
  • Correlation
  • Key driver analysis
  • Logistic regression
  • Segmentation Techniques
  • Servqual
  • Turf
  • Penalty

Contack US

Market Xcel Data Matrix Pvt Ltd
16, LGF, Sant Nagar,
New Delhi – 110065, India
Tel: +91 11 42343500
Company: [email protected]
Company Teams: [email protected]
website: www.market-xcel.com

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2021 Data Collection Techniques in India at Market Xcel, Analyze and Interpret The Data

We have a team of competent and skilled members who have been working in the field of qualitative research for a very long time. Due to this, they have a lot of experience and understanding about how market functions. In the field of qualitative research, we have successfully helped both new and established brands to gain a better understanding of the market scenario, so that they can align their company goals in line with customer expectations. So even though qualitative research methods are often viewed as ‘soft-approach’, it may require some finer nuances and can effectively help brands to gain comprehensive insights about the current market and trends.

The Intelligence of Quality & Online Panel Management
  • Actively managed by a dedicated panel management team
  • Real-time incentives to survey respondents
  • Compliance with ICC/ESOMAR International Code of Marketing and Social Practices and Market Research Society of India
  • Strict, ongoing quality control practices to identify and remove questionable bad data
  • Duplicate email & username checks upon registration
  • Mobile Phone number check upon registration
  • Security code (Captcha) at registration to prevent fraudulent/ automated registration to the panel
  • Conduct ‘trap’ surveys to spot dishonest respondents

To tap into the opportunities presented by Big Data Analytics, we have instituted a specialized Big Data wing. The team consists of experienced data scientists and consultants who have vast experience in deciphering patterns stored within the Big Data by using smart analytics. Various techniques of data analysis that are employed to analyze and understand the data for predictive modelling are.

That’s where Market Xcel pitches in using analytics in formulating effective business strategies or taking fact-based decisions, to attain maximum benefits.

Big data Analytics has massive implications different organisations are using it, ranging from Sports to governance, retail to science, technology to medicine; and it has proved to be the winning card by yielding smart predictions.

Contact US

Market Xcel Data Matrix Pvt Ltd
16, LGF, Sant Nagar,
New Delhi – 110065, India
Tel: +91 11 42343500
Company: [email protected]
Company Teams: [email protected]
website: www.market-xcel.com

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Market Xcel 2021 Data and Insights Form The Foundation of Any Decision of Significant Value.

In these challenging times of COVID pandemic, the society norms are undergoing unprecedented changes. We, at Market Xcel, being the pioneers of the market research industry believe that we have a larger role to play when it comes to deducing and presenting insights on how the coronavirus has caused global economy slowdown. Any piece of credible information accumulated from a larger audience or curated from deep data mining surely offers a valuable perspective, one that could be reassuring in these critical times of the corona virus pandemic 2020.

Stay updated with our postings on Research and insights generated around the global epidemic – COVID in the form of reports textured around implications, beliefs, and discoveries.

CONSCIOUSNESS TOWARDS HEALTH

The crisis has triggered behavioral and attitudinal changes with respect to hygiene habits, healthcare measures, lifestyle, work culture, etc. People are taking their fitness regime yoga more seriously than ever. People are more mindful while dealing with the environment, more balanced with respect to values and have become less materialistic. The phase has brought new and different learnings for the world, countries, organizations, and for each individual.

MASLOW THEORY OF NEEDS

The classic theory still holds true! Human beings survive on basics and it is crucial for them to love and be loved by others. The absence of this love results in loneliness, anxiety and depression. Extremes are equal implying there has to be a right balance of things, getting too much of the coveted things also gives little or no joy. There are always two sides to a story – Bad comes with some good.

RESEARCH DESIGN

The survey was administered with 3500 audience along with in-depth intervention with 30 senior management executives representing different business verticals to get a holistic view on account of COVID-19 implications. Market Xcel adopted computer assisted web interviewing (CAWI) module to conduct the interviews. The web link was shared with the target respondents and they were requested to take part in the survey through self administered questionnaire. Post the survey, responses were uploaded in the server and data was analyzed. The survey covered 60 cities spread across all the 4 zones of the country to get a geographic representation of the country as a whole. In the Qualitative phase, executives across verticals were contacted telephonically to discuss the impact of lockdown on account of COVID-19 outbreak.

Contact US

Market Xcel Data Matrix Pvt Ltd
16, LGF, Sant Nagar,
New Delhi – 110065, India
Tel: +91 11 42343500
Company: [email protected]
Company Teams: [email protected]
website: www.market-xcel.com