CALIFORNIA, United States of America: US tech giant Apple is set to unveil three new iPhones models on September 12, according to an event invitation made by the company in California.
It is believed that the company will introduce a new model called XS, which will have the characteristics of last year’s iPhone X but with a larger screen, we’re thinking 6.5-inch. The company is also set to release a rather economical model, with a single rear camera, which we predict will dominate Apple sales this year around.
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Apple’s event invitation made heavy use of the color gold, fueling speculation on social media that the company plans to launch a gold-colored successor to the iPhone X, which was made available only in silver and gray last year.
Documents filed at the US Federal Communications Commission unsealed earlier this year showed Apple had sought approval for a gold version of its iPhone X, but it never released the color.
A few hours after Apple’s announcement, 9to5Mac, a technology news website, posted photographs of two gold iPhone models stacked on top of each other, with a larger-screened model on the bottom. Both models resemble the current iPhone X.
The site said the new flagship model will be called the iPhone XS and that Apple also plans to release a new version of the Apple Watch with a larger display by reducing the edges around it.
9to5Mac told Reuters the photographs were not mockups and represented Apple’s actual planned products but declined to say how it had obtained them. Apple did not respond to requests for comment about the authenticity of the photos.
Apple shares were up 2.2 per cent at an all-time high of $227.97.
Apple has for years released its new phone models in the second week of September and often updates other product lines such as the Apple Watch at the event. The company has already given base-model iPads and some MacBook laptops an update this year.
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Apple typically starts selling new iPhones a few weeks after launching them, in time for the holiday shopping season. The iPhone X, priced at $999 and up, has helped Apple beat Wall Street sales expectations.
Investor Warren Buffett, speaking on Thursday to CNBC, said the iPhone is “enormously underpriced” even when it costs $1,000, given how indispensable it has become for so many people.